Trois camions blancs avec le logo d'AFTRAL stationnés devant un hangar, entourés de cônes de signalisation rouges et blancs.

Tred Union

Chambéry, France

2025

Over two days of competition and collaboration, I documented the Tred Union Challenge. An event celebrating excellence and teamwork among professional drivers.

My goal was to create a dynamic and transparent visual story that revealed the human side of logistics: focus, passion, and camaraderie on and off the road.

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  • Image: top view of Tred Union Challenge 2025

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Takeaways

Filming this event reminded me that storytelling isn’t only about brands, it’s about people. Every shot was a way to show the passion, precision, and mutual respect that drive the logistics world forward.